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An elderly man with glasses smiling, wearing a black sweater, sitting with his arms crossed, against a plain light background.

Global Independent Creative Director
Brand Strategy & Visual Identity


A fresh perspective
As an Independent Creative Director I bring a fresh perspective and valuable insights to every project.

I love working for tech, fashion and lifestyle brands creating excitement when launching new technologies, products and services.

Projects

Why we should work together

Services
Brand strategy
Brand naming
Brand story

Brand identity
Brand design
Brand content
Brand Automation

Brandbite.io
The one page
brand guide

White handwritten signature on a black background.
An elderly man with glasses, wearing a black sweater, smiling and looking at the camera, sitting with one arm crossed over his body and the other resting on a table.

Global Independent Creative Director
Brand Strategy & Visual Identity


A fresh perspective
As an Independent Creative Director I bring a fresh perspective and valuable insights to every project.

I love working for tech, fashion and lifestyle brands creating excitement when launching new technologies, products and services.

Projects

Why we should work together

Services
Brand strategy
Brand naming
Brand story

Brand identity
Brand design
Brand content
Brand Automation

Top-down view of a table filled with magazines, photos, a laptop, and notebooks, with four people around it in a discussion or working together.

Brandbite.io
The one page
brand guide

3 Good reasons why we should work together

COMPLEXITY

Good at taking business complexity and redrawing it into an impactful strategic brand message.
A strong brand proposition provides a new business impulse, delivering synchronicity across sales, brand to product UI.

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INDEPENDENT

Proudly independent. I enjoy working together with an ecosystem of creators from around the world, while working with client to keep projects on track.

Black circle with white number 2 in the center

SPECIFIC

Working specifically for clients in the tech and lifestyle sector. From
start-ups, to corp-ups, or scale-ups, new brands to re-brands to renaming, to brand launch, GTM and product marketing campaigns.

Number 3 inside a black circle

Working in tech, fashion and lifestyle

Technology
Tech businesses need to constantly refine messaging to stay impactful and relevant. I help clients define, create and implement value propositions, strategic narratives and GTM messaging - while directing visual design identity assets to create a fresh new brand awareness.

Fashion & Lifestyle
Fashion and Lifestyle clients are forever changing as technology impacts business decisions. My role has been to set out a clear brand identity together with a strategic narrative that keeps clients ahead of the competition, while transforming their business.

NEWSLETTER

What’s your A.I?

Minimalist digital illustration of a woman with dark hair in a white top, sitting at a white table and working on a white laptop against a pink and red geometric background.

It's the one question I'm asking everyone I meet.
The rapid rise of AI has created oceans of creative opportunity and mountains of worry about job replacement.

Services

Services
Brand strategy
Brand naming
Brand story

Brand identity
Brand design
Brand content
Brand Automation

Brand Strategy
Brand Naming
Brand Proposition

Tech businesses need to constantly refine messaging to stay impactful and relevant. I help clients define, create and implement value propositions, strategic narratives and GTM messaging - while directing visual design identity assets to create a fresh new brand awareness.

Brand Identity
Brand Design
Social Content

Tech businesses need to constantly refine messaging to stay impactful and relevant. I help clients define, create and implement value propositions, strategic narratives and GTM messaging - while directing visual design identity assets to create a fresh new brand awareness.

Brand Management
Brandbite.io
Brand Automation

Tech businesses need to constantly refine messaging to stay impactful and relevant. I help clients define, create and implement value propositions, strategic narratives and GTM messaging - while directing visual design identity assets to create a fresh new brand awareness.

Elsewhere Fashion

Creating Something Elsewhere

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Chili Publish

CREATE for the New Creators

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Client location: BELGIUM

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Can Reon

A New Contemporary Wine Farm Experience

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Client location: BARCELONA

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Goosecraft

How To Create A Fashion Heritage

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Client location: AMSTERDAM

Afrovibes Foundation

Establishing African Performing Arts

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Client location: AMSTERDAM

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Feraggio

How to Heel the World

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Client location: AMSTERDAM

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Syros Food

How To Make Food Happen

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Client location: BELGIUM

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Onesecondbefore

Turning Data Into An Opportunity

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Client location: AMSTERDAM

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Droog

How To Use Design As A Changemaker

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Client location: AMSTERDAM

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Brighteye

Creating A New Momentum

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Client location: BELGIUM

NEWSLETTER

We are in an Age of Acceleration and robust brand messaging is key to bring impactful and relevant stories to ever changing customer needs.

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Culture means many things. But today, I want to talk about specific institutions, events, and programmes that offer new, challenging performing art(s) that go beyond everyday themes and traditions.

The word 'LOVE' written in white, with the 'O' stylized as a heart, on a black background.